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Top Posts & Pages
- Creating memorable AirBnB local experiences
- Transactional versus Nurture - Why I Unsubscribed to Your Email
- The Essence of Content Marketing: Engaging the Empowered Customer
- SMS Marketing to Build Customer Satisfaction and Brand Loyalty
- Good Storytelling Starts a Conversation
- Integrating Digital Events Into Your Content Marketing Program
- Make Your Customers Your North Star
- See Through Your Customer’s Eyes
- Using Microsoft Kinect to Engage Trade Show Attendees
- Integrated Marketing Through Virtual Events
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Author Archives: Scott Lum
Creating memorable AirBnB local experiences
When AirBnB launched their “Live There” campaign in April, I thought they were featuring an idealized scenario. I’ve dreamed of traveling to some exotic location and staying with a local family who could show me their town like no hotel … Continue reading
Transactional versus Nurture – Why I Unsubscribed to Your Email
I’ve spent the last few months doing lots of personal travel and got on the mailing list for a number of online travel agencies and airlines. So this weekend, I went through my inbox and unsubscribed to a number of … Continue reading
The Essence of Content Marketing: Engaging the Empowered Customer
Over the past few years content marketing has been coming into it’s own right as a marketing channel much like digital marketing, social marketing and mobile marketing. Content has been around for for almost as long as we had sales … Continue reading
SMS Marketing to Build Customer Satisfaction and Brand Loyalty
I haven’t seen many companies who effectively use SMS marketing to engage their potential or existing customers. I’m not saying they’re not out there, I’m just not their target audience and treat all unsolicited text messages as spam. So it … Continue reading
Good Storytelling Starts a Conversation
The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself. – Seth Godin Good storytelling is less about “telling” and more about starting a conversation in your audience’s … Continue reading
Integrating Digital Events Into Your Content Marketing Program
[This is a reprint of a guest post I made to the INXPO Virtual Event Blog] Virtual and Hybrid events can be much more than a digital extension of your in-person event program. The field of content marketing has been … Continue reading
Posted in Content Marketing, Digital Events, Virtual Events
Tagged Content Marketing, Digital Events, Virtual Events
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Make Your Customers Your North Star
Does it ever feel like the earth is moving right from under your feet? Is everything you’ve learned about Marketing is being questioned? New devices, tools and channels keep popping up which break the rules on how we were supposed … Continue reading
See Through Your Customer’s Eyes
With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s easy to get bogged down in the details of … Continue reading
Using Microsoft Kinect to Engage Trade Show Attendees
One of my favorite events for Microsoft employees is the company’s internal technology fair called TechFest. We get to see some of the coolest technologies that the researchers have been working on. As an event marketer, the technology that I see … Continue reading
Integrated Marketing Through Virtual Events
Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while integrating social, mobile, digital … Continue reading
Posted in Event Marketing, Social Marketing, Social Media, Virtual Events
Tagged Social Marketing, Social Media, Virtual Events
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